If your platforms and/or products are not able to satisfy your users needs by being too complicated or confusing – they will simply give up.
Banks Digital is all about helping make your digital products work for you, your business, and for your users.
Websites, applications, emails, social media (Digital Products) are all about giving the user what they expected and helping them do it in the easiest way possible. They must look sleek and professional, but not be cluttered with too many different things and options – if a user cannot find what they wanted quickly – they will simply walk away.
Get it right and you are able to turn a user in to a customer.
You choose the platform – don’t let it choose you.
Getting the platform choice right from the beginning ensures avoiding problems further down the road when you want to scale or expand your products. Consider your product roadmap and where you want to take your product – not just the initial feature set. This will help you avoid costly platform changes and re-development down the road.
Your products must also be developed well & technically sound. Ensure they are thoroughly tested to ensure users are not caught by unforeseen bugs, errors, or problematic workflows that can create a negative user experience.
Process. Process. Process.
To ensure your product runs smoothly and continues to keep your users engaged, robust business processes and workflows are incredibly important.
Using the right tools and systems to manage your resources, content planning, content creation, content management, social media planning & posting, platform management, user management, and administration are the most important thing to get right for your business.
Processes must be as simple as possible.